What's Brewing

Beauty, ah beauty! Of the transcendentals (truth, goodness, and beauty), it is often beauty that has the most profound effect on the soul. This is because, unlike truth and goodness, beauty has the singular ability to disarm the beholder. It brings down defenses, melts icy hearts, and draws the soul heavenward. When a soul witnesses something profoundly beautiful it hits home on an emotional and spiritual level, not a logical or technical one. That which is beautiful or lovely speaks for itself; no apologetics necessary. This is precisely the reason why we, at Guadalupe Roastery, have taken such interest in...

As we continue to step into 2026, I’m excited to share some meaningful news. We’re proud to announce a new brand partnership with CatholicVote. Earlier in 2025, their media company Zeale acquired the exclusive rights to a film I produced titled “Clash of the Masters.” You might be wondering: What does a coffee company have to do with producing films? The answer goes back to our founding vision. Guadalupe Roastery has always been more than a coffee company. From the beginning, our mission was to build a business that evangelizes and funds evangelization. In the early days, my wife designed...

At Guadalupe Roastery, farm-to-table is more than a process, it is a reflection of God’s bounty at work. From the land that gives, to the hands that labor, to the cup we share, coffee becomes a meeting place of nature and grace. Grace builds on nature, and through sacrifice, work, and gratitude, even the ordinary act of drinking coffee can point us back to God.

The Ave Maria Mission is our mission statement: born from a consecration to the Immaculate Heart of Mary, it turns coffee into an occasion for prayer, unity and mission. For every pound of coffee sold, we donate a Rosary, handmade by Catholic artisans and religious sisters and placed in the hands of people in need.We have given the mission its own page, with the history of the Rosary and why it matters for this time.Read the Ave Maria Mission →

The Rosary is a special Catholic prayer. It’s like walking with the Virgin Mary while meditating on the life of Jesus. It’s not complicated: all you need is a rosary (the beads) and a little time to pray peacefully. 1. What is the Rosary? The Rosary is a repetition of simple prayers (the Our Father, Hail Mary, and Glory Be) while reflecting on moments in the lives of Jesus and Mary called mysteries. There are four sets of mysteries: Joyful, Sorrowful, Glorious, and Luminous. 2. Preparation Find a quiet place. Hold your rosary in your hand. Make the Sign of...

At Guadalupe Roastery, roasting is both an art and a vocation. Our Roast Wheel helps you navigate the spectrum of coffee flavor through carefully calibrated roast profiles, each designed to highlight the best expression of origin, processing method, and varietal, while staying true to our mission: honoring the dignity of labor and the sacredness of daily life. Light Roast 196–205°C | First crack onset | High acidity, origin clarityLight roasts preserve the coffee’s natural complexity and terroir, showcasing floral aromatics, fruit-forward acidity, and clean finishes. Ideal for single-origin beans with high elevation, washed or honey processing. Offered as Roast on Demand...